BP

BP is of one of the world's leading energy companies with operations on six continents and in over 100 countries including North and South America, Europe, Asia, Australia, Africa and Russia. BP's key strengths are oil and gas exploration and production; the refining, marketing and supply of petroleum products and the manufacturing and marketing of chemicals. BP supports all its businesses with high quality research and technology.

• High visibility retailer with approximately 28,500 sites worldwide
• Serves around 14 million customers everyday
• Innovative in retail offerings
• Market leader of clean fuels

Our US Brands Include: BP, ARCO, ampm and Castrol Each brand has its own unique history and heritage and each follows a set of clear and well-defined brand guidelines.

The BP Brand BP is a distinctive, global company with an unshakable commitment to human progress. We serve approximately 14 million customers, providing products they need every day. Our products provide the freedom to move, to heat, to innovate. We believe this freedom is inseparable from the responsibility to produce and consume energy in ways that respect both human rights and the natural environment. Every day more than 100,000 employees combine their energy and innovation to build the BP brand.

Superior marketing capability is essential to BP’s current and future success and enables the company’s strategy to sustain profitable organic growth. Our marketing strategy keeps us at the forefront of current and new markets and maintains BP’s position as one of the world’s most successful companies. Effective marketing leads to better innovation, closer customer relationships and increased value for all stakeholders.

What We Stand For The BP brand encompasses all our people, the products we sell, the technologies we develop and the relationships we build. We have four core values that emphasize everything we do:

• Performance Driven - setting global standards
• Innovative - delivering breakthrough solutions
• Progressive - always looking for a new and better approach
• Green - demonstrating environmental leadership and social responsibility

The ARCO and ampm Brands are Franchised by BP West Coast Products

BP aspires to be one of the world's prominent brands, with a sustainable long term future. This is captured by the phrase ‘beyond petroleum', reflecting our brand positioning today and our goals to respond creatively to the world's future energy needs. BP is "reinventing the energy business."